FANCYY
Overview
Building an agentic desktop app for becoming the ALPHA
Role
Product
Brand Strategy
Year
2025
Designing ALPHAS
ALPHAS was built around a simple idea: while others are gatekeeping official tools, AI becomes more powerful when it can access the weird and wonderful opensource tools. The product gave users a personal desktop agent capable of researching, creating, trading, automating workflows and completing onchain actions by combining multiple tools into a single request.
Alongside the agent, we created a community marketplace where builders could publish, remix and monetise new AI abilities, while users could discover tools, equip their agent and build custom workflows.
The creative direction moved away from the sterile language of SaaS, positioning ALPHAS closer to a fashion brand: expressive, culturally aware and built around creativity. While a modular visual system reflected the way tools could be combined and deployed. The wider experience spanned marketplace mechanics, ready-made agents, custom action chains and text-to-tool creation. ALPHAS was acquired in 2026.
ALPHAS was built around a simple idea: while others are gatekeeping official tools, AI becomes more powerful when it can access the weird and wonderful opensource tools. The product gave users a personal desktop agent capable of researching, creating, trading, automating workflows and completing onchain actions by combining multiple tools into a single request.
Alongside the agent, we created a community marketplace where builders could publish, remix and monetise new AI abilities, while users could discover tools, equip their agent and build custom workflows.
The creative direction moved away from the sterile language of SaaS, positioning ALPHAS closer to a fashion brand: expressive, culturally aware and built around creativity. While a modular visual system reflected the way tools could be combined and deployed. The wider experience spanned marketplace mechanics, ready-made agents, custom action chains and text-to-tool creation. ALPHAS was acquired in 2026.

















