FANCYY
Overview
Redesigning 6 sub-brands and building an ecosystem across hardware, community and a game studio to distribute $1,000,000 to game builders
Role
Branding
Website Design
Year
2026
Designing OP Games
OP Games was a games publishing agency evolving into a broader studio, community and product ecosystem. The brand needed to unify six distinct sub-brands into one central identity that could speak clearly to developers, players and partners. The creative direction captured the multidimensional nature of the business through a flexible, playful design system.
The identity extended across the website, gaming arcade, community and a growing suite of products, including an AI-augmented keyboard designed to accelerate development and game creation. Over six months, four products were launched - including an agent and token - the community was relaunched, and more than $1,000,000 was distributed to game makers. OP Games was acquired in 2025.
OP Games was a games publishing agency evolving into a broader studio, community and product ecosystem. The brand needed to unify six distinct sub-brands into one central identity that could speak clearly to developers, players and partners. The creative direction captured the multidimensional nature of the business through a flexible, playful design system.
The identity extended across the website, gaming arcade, community and a growing suite of products, including an AI-augmented keyboard designed to accelerate development and game creation. Over six months, four products were launched - including an agent and token - the community was relaunched, and more than $1,000,000 was distributed to game makers. OP Games was acquired in 2025.
